Flirty, fun and folk-like, Australian designer Alice McCall knows how to design womenswear with a bohemian and playful vibe. Full of girlish charm, her collections are brought to life with strong, bold colour combinations. Floaty and carefree, break away from trends and create your own chilled out style with Alice McCall’s free-spirited collections.
Who doesn’t love a good hybrid and with Alice McCall, that’s exactly what you get. As a London-born Australian fashion designer, she cut her teeth with cult labels like Sass and Bide so the calling for her own brand was the next organic step. Launching Alice McCall clothing back in Oz in 2004 allowed the designer show off her fashionable spirit at Australian Fashion Week and started the ball rolling for this fun and flirty brand. Packed full of bohemian chic, followed with loyalty by the likes of Natalie Imbruglia and Elle Macpherson, the brand grew some serious momentum within the fashion world Down Under. Thanks to strong collections of jumpsuits, dresses and ladies' tops, the brand mixes the boho trend with modern vibes and artistic prints. Bringing the Alice McCall dress to life each season with quirky and cool prints has become a dream, with each season’s offering tickling the senses even more. Covering the classics and reinventing them with her unique touch, when you shop Alice McCall online, each and every piece adds personality to your wardrobe in an instant, making your style your own.